Management Team

Jay Bean

Chairman and CEO

Jay Bean is the founder and CEO of OrangeSoda, Inc., a marketing-driven technology company that empowers merchants with smaller advertising budgets to maximize their online presence through its search marketing and optimization platform. He is responsible for guiding the company's strategy, and growth. OrangeSoda has helped hundreds of merchants implement successful online advertising since bringing its core technology to market in early 2007. Through the company's proprietary analytics-driven campaign management center, local merchants are now realizing the effectiveness of localized search engine marketing and optimization.

Prior to OrangeSoda, Bean founded ah-ha.com a leading pay-for-performance search engine marketing company in 1999. ah-ha.com connected thousands of merchants with millions of consumers via highly targeted pay-per-click advertising program including paid search listings, contextual advertising, and paid inclusion. In February 2003 ah-ha.com was acquired by Marchex Inc. (MCHX). Bean held several senior executive management positions during his seven years at ah-ha.com (later renamed Enhance Interactive).

Gary Winterton

President

Gary is President of OrangeSoda, Inc., Gary joins OrangeSoda after having served as Executive Vice President of Logoworks a Hewlett-Packard Company. Prior to joining Logoworks, Gary Served as Vice President of Sales at Enhance Interactive, (formerly ah-ha.com). Gary was one of the primary executives that led and contributed to the company's rapid growth and its eventual sell to Marchex (NASDAQ: MCHX). He has held a variety of senior leadership positions throughout his career, including: Founder and President of Internet Marketing Concepts, Board of Director, Wiworks.com, Western Region Manager of First Things First sales, and Consultant for the Covey Leadership Center, as well as Vice President of Clear Image, a Utah based production company. In these capacities, Gary has innovated and delivered significant results in various sale and business development channels. He has developed strategic relationships with companies such as, Sun Microsystems, Snap-On Tools, Avon, Tupperware, Hewlett Packard, Amway International, Morinda, many others. Gary attended UVSC, University of New Orleans, and holds a BS degree from Brigham Young University.

Derek O. Miner

Chief Operating Officer, Co-Founder

Derek O. Miner is Chief Operating Officer of OrangeSoda, Inc., a marketing-driven technology company that empowers companies with smaller advertising budgets to maximize their online presence. A leader in online search marketing, Miner has created and maintained strategic relationships with large advertising agencies and Fortune 500 companies including Omnicom, Sears, and AOL. He most recently was Director of Sales and Strategic Accounts at Enhance Interactive, where he built a sales team from the ground up. His other areas of expertise include strategic partnerships, marketing distribution, partner management, and product design and implementation. Miner's proven track record includes seven years of online advertising experience; he is a veteran of start-up organizations. He is known for his creativity in structuring and closing strategic relationships. Miner also oversees OrangeSoda Media, a division of OrangeSoda that caters to large accounts and agency relationships. Miner earned a Bachelor of Fine Arts, Industrial Design from Brigham Young University. His passions include golf, horseback riding, cycling and playing the drums. He can do a handful of impressive vocal impersonations. Miner resides with his family in Provo, Utah.

Chris Finken

Chief Information Officer, Co-Founder

Chris Finken is Chief Information Officer and Co-Founder of OrangeSoda Inc. From 2002 to 2004, Finken was Strategic Distribution Executive at Enhance Interactive, where his role was to discover, establish, and create new distribution and business channels. As a direct result of his efforts, the company's monthly distribution revenue increased by 30%. He has founded and successfully operated numerous online businesses in areas such as lead generation, affiliate marketing, dietary supplements, videos, health & beauty, and education. These ventures have provided him with extensive hands-on experience in pay-per-click marketing, search engine optimization, monetizing traffic and inspired him to create powerful optimization systems and methodologies. In addition, Finken has wide-ranging experience in building channel relationships, streamlining processes, and task-flow management. Finken lives in Saratoga Springs, Utah, with his family. His collection of random collectibles includes many bobble-head figures, dancing hamsters and tchotchke's.

Travis Thorpe

Chief Technology Officer

Travis Thorpe is Chief technology Officer of OrangeSoda Inc. Prior to working at OrangeSoda, Thorpe served as Director of Information Technology and Senior Data Base Administrator at Enhance Interactive from 2000-2006. Under his direction, the backend search, pay-per-click systems, databases, billing, reporting systems, fraud detection, and other systems were built.

Sam Clarke

Chief Financial Officer

Sam Clarke is the Chief Financial Officer of OrangeSoda, Inc. He has been responsible for working with the OrangeSoda development team to build a billing system capable of handling thousands of customers. Prior to working at OrangeSoda he directed the finances of a company with over 200 employees and over $16 million in revenues over multiple locations. He has experience in the Technology, Manufacturing, and Health Services industries.

Cody Hunter

VP of Business Development

Cody Hunter is the VP of Business Development for OrangeSoda, Inc. Prior to working at OrangeSoda Hunter held the position of Vice President of Business Development at Findology Interactive Media, Inc. At Findology Cody oversaw all Business Development initiatives and strategies. He was responsible for increasing overall company revenue by 30%. Before Findology, Cody was the Sr. Business Development Manager at Marchex (mchx) where he handled all business development responsibilities for marchex’s domains.

Jed Smith

VP of Sales and Service

Jed came to OrangeSoda from Logoworks, a Hewlett-Packard company, where he served as the Vice President of Sales, prior to which he was Sales Manager at Enhance Interactive where he built and lead a successful sales force, assisting in the company’s rapid growth leading up to an acquisition by Marchex (NASDAQ: MCHX). Now serving as the Vice President of Sales and Service at OrangeSoda, Jed brings eight years of experience in the online marketing industry developing, implementing, and managing high-performance sales and service organizations where he now ensures the quality of OrangeSoda's messaging to clients and potential clients, as well as the high caliber of personal service that is provided. Jed holds a Bachelor's degree from Brigham Young University.

Alex McArthur

VP of Search

Alex McArthur is the Vice President of Search at OrangeSoda where he oversees processes, strategies, and implementation of search engine optimization services for thousands of clients. With 10 years of Internet marketing experience, Alex and his team - along with in-house development - have innovated a variety of cutting edge tools. Previous to OrangeSoda, he directed a team at Xactware, ran a private marketing agency, and directed marketing efforts for an e-commerce hardware player. Many consider Alex to be OrangeSoda’s leading schwag collector.

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